720 Soquel Ave, Santa Cruz, CA 95062 | idealjwls@yahoo.com

Fine Jewelry in Santa Cruz, CA

Here at Ideal Jewelry, we have hundreds of beautiful pieces of jewelry on display at all times. Whether you are shopping for someone special or treating yourself, we have hundreds of rings, necklaces, bracelets and more!


Proposing to your significant other is a big step. Show the love of your life what they truly mean to you by capturing their love and beauty into a beautiful diamond ring. We have hundreds of rings to choose from, and if none of them speak to you, we can even design a custom ring together so that your fiancé has something truly unique.

Repair & Restoration

Diamonds last forever, but sometimes the rest of the jewelry doesn't. Here at Ideal Jewelry, we are experts in jewelry repair, restoration and jewel remounting. For over 16 years, we have been repairing jewelry from all over Santa Cruz. We have the skills and tools necessary to repairs your jewelry good as new!

We also resize rings!


Customize your jewelry by engraving it with your loved one's name or a special date. We have the tools to engrave any size and choose from different fonts. If you need a piece of jewelry engraved, visit us today and we will assist you!