720 Soquel Ave, Santa Cruz, CA 95062 | idealjwls@yahoo.com

Fine Watches in Santa Cruz, CA

Watches have and always will be a classic accessory. Here at Ideal Jewelry, we appreciate a good high quality watch from top designers such as Seiko, Bulova, and even Citizen. Come in today to find the perfect gift for someone special, or even yourself.

Top Designers Such As:

  • Seiko
  • Bulova
  • Caravelle
  • Citizen
  • Magnum
  • Wittnauer
  • Accutron
  • Timex
  • Cassio

We are also Pulsar Authorized!



We will replace most watch batteries in the shop while you wait. We also size and sell Watchbands. We understand that jewelry is often a reflection of one's individual tastes. Whether it is a gift to yourself or a loved one, Ideal Jewelry will take your vision and make it a reality.
Watchmaker at work — Watches in Santa Cruz, CA

Watch Repair & Restoration

Make sure your watch stays in good working condition by keeping up with its repairs and maintenance. The experts at Ideal Jewelry in Santa Crus, CA, have the skills and knowledge necessary to keep it ticking for many years to come.

Our Maintenance Includes:​

  • Battery Replacement
  • Repair
  • Band Replacement


Whether you are looking for a gift or a clock for your own home or office, Ideal Jewelry in Santa Cruz can help you find what you are looking for. Please feel free to stop by for a visit and see just what Ideal Jewelry has to offer. If you are looking for a special item, please contact me with the details.